Contracts
Drafting, reviewing and negotiating: suppliers, manufacturing, distribution, agents, retail and wholesale, collaborations and influencers
Legal counsel for consumer brands · Amsterdam
Legal counsel for brands that grow
As a growing brand you deal with legal questions every day, but hiring your own lawyer is a step too far (for now). With Lancee Legal you get an experienced, dedicated legal counsel on a flexible basis: someone who knows your brand and your market, moves quickly, gives practical advice and knows what matters for consumer brands.
- Distribution & agency
- Retail & wholesale
- Trademarks & designs
- Terms & conditions
- E-commerce
- Privacy
- Product compliance
For consumer brands that are growing, but don’t have their own lawyer (yet)
I have worked in-house at an international watch brand for nine years. A supplier sending back your contract with their own terms, a retailer asking for exclusivity, a webshop that has to comply with new rules: that is my daily work. I handle it, without the overhead of a large firm.
Already have a legal team? Then I can add capacity: one fixed day a week, or temporarily during leave, busy periods or a large project.
- 15+ years of legal experiencePrivate practice and in-house
- Trained at Allen & OveryM&A, IP and commercial
- 9+ years in-houseat an international watch brand
Services
How I can help
These are the topics I work on every day.
Terms & conditions
B2B and B2C, including your webshop, matched to how and where you sell
Trademarks & designs
Protecting and enforcing trademarks, designs and copyright, and acting against counterfeits and infringement
E-commerce & privacy
Consumer law, online sales and the GDPR
Product compliance
GPSR, REACH and labelling: what applies to your products, and who needs to do what?
Pre-litigation disputes
Cease-and-desist letters, negotiations and settlements, preferably without going to court
Getting started
The Legal Scan
A complete picture of where your brand stands legally, and what comes first. I review:
- Contracts with suppliers, distributors, agents and retail partners
- Terms and conditions (B2B and B2C) and your webshop
- Trademarks and designs: what is protected, and what isn’t
- Privacy and consumer law
- Product compliance, such as GPSR and REACH
Fixed price
€ 1,950
excluding VAT
You receive a concise report with risks and a prioritised action list, plus a 60-minute review session.
Start a subscription within 30 days and I’ll credit € 500 against your first month.
Request a Legal Scan →Subscriptions
A dedicated legal counsel, by the month
A fixed number of hours per month for a fixed fee. You choose what fits your brand right now.
About
Rosan Lancee
At a fast-growing, internationally operating brand, I built the legal function from the ground up. I now bring that experience to other brands.
I started my career as a lawyer at Allen & Overy: first M&A, then five years in IP and commercial. After a year as legal counsel at a listed media company, I became the first lawyer at an international watch brand.
There I went through every phase, from rapid international growth to a period in which costs were looked at more sharply. That is exactly when legal has to move with the business: prioritising, standardising and choosing carefully what to do and what not to do.
My daily work: distribution and agency agreements, selective distribution, deals with international retailers and suppliers, and terms and conditions. I use AI where it saves time, and help brands do the same, responsibly.
- NowLancee Legal · fractional legal counsel for consumer brands
- 9 yearsIn-house legal counsel · international watch brand
- 1 yearLegal counsel · Telegraaf Media Groep
- 6.5 yearsLawyer · Allen & Overy (M&A, IP and commercial)
- EducationAI Champions · Law Firm School · LLM (Private Law) · LLM (Information Law)
Let’s talk
Curious what works best for your brand?
Book a free 30-minute intro call.
Book an intro call →